I recently walked into the newly opened store in The Beverly Center, and was BLOWN AWAY!! Not from the store design (nice), not from the friendly staff (very nice), but from the MERCHANDISE THEY ARE SELLING AS DIRECT KNOCKOFFS OF OTHER DESIGNERS…. HARDCORE!!! This BCBG brand is no longer an originator in anything, whoever is “designing” (Max Azria?) is CLEARLY just copying things that SOMEONE ELSE HAS ALREADY MADE!
Just call the store “KNOCK OFF CENTRAL”! It’s one thing to copy YOUR OWN Herve Ledger dresses at a fraction of a cost for the aspiring coveters, but it’s quite another to SELL MERCHANDISE that are EXACT COPIES (and much cheaper looking) and call it YOUR DESIGNS!!! HOW EMBARRASSING…
Here are my EXACT EXAMPLES of BCBG’s FORGERY off DESIGNERS! (I’m going to start with accessories… wait till you see the clothes and shoes!)
First we have Louis Vuitton:
Next up: HERMES
Now onto YSL…
How about MISSONI??
Shamefully…. Christian Louboutin
And last, but not least…. Gianmarco Lorenzi. AMAZING shoes.
So what did we learn here today? That YES, you can get the “look for less”…
But DIRECT COPYING is HORRIBLE. Imagine you’re at a party, and you’re wearing that “Missoni copy”, and everyone’s saying, “I LOVE your Missoni dress”. IMAGINE the GUILT you feel if you don’t correct them. Or the EMBARRASSMENT when you say, “No, It’s BCBG”, and they look at you like an IMPOSTOR. That Louis Vuitton cuff?? “Oh, no, it’s not really an LV…” So SAD!